Getting Your SWAG on with Swire Ho | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. https://www.garudapromo.com/ https://www.garudapromo.com/the-small-business-show/

00:00 - 01:22 Introducing Swire Ho

01:22 - 02:21 Door Dash new users discount code

02:21 - 04:24 Marketing Essentials for 2021

04:24 - 04:44 Intro to The Marketing Expedition

04:44 - 06:35 Swire Ho's background

06:35 - 08:33 The new SWAG in COVID-19

08:33 - 11:17 How Swire got into promotions

11:17 - 14:21 Process for delivered swag

14:21 - 18:38 Understanding audience

18:38 - 21:06 Networking for Swire

21:06 - 23:07 Be picky to succeed

23:07 - 24:24 Keep networking

24:24 - 27:15 Swire's tools and podcasts

27:15 - 28:50 Accomplishments

28:50 - 31:59 Swire's contact info

31:59- 32:16 Closing Remarks

32:16 - 32:45 Closing and Find More at Peppershock.com

32:45 - 33:14 Visit Themarketingexpedition.com to find out more!

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