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How to Price Based on Value with Chris Do
Manage episode 196698852 series 1964045
Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew! Show Notes: The Futur - https://www.thefutur.com/ Blind - https://blind.com/ Chris Do YouTube "How to Price Design Services..." - https://www.youtube.com/watch?v=RKXZ7t_RiOE
26 episoder
Manage episode 196698852 series 1964045
Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew! Show Notes: The Futur - https://www.thefutur.com/ Blind - https://blind.com/ Chris Do YouTube "How to Price Design Services..." - https://www.youtube.com/watch?v=RKXZ7t_RiOE
26 episoder
Alle episoder
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1 Diversity and Leadership with Anjuan Simmons 41:12
1 All About Personal Branding with Dr. Natalia Wiechowski 28:06
1 How to Manage Your Job Search and Negotiate Salary with Angela Copeland 32:01
1 How to Price Based on Value with Chris Do 37:37
1 Integrated Marketing Strategy with Lexie Sidney 35:14
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