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Integrated Marketing Strategy with Lexie Sidney
Manage episode 196698853 series 1964045
Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions. Show notes Houston Dynamo: https://www.houstondynamo.com/ Paint It Black Campaign: https://www.houstondynamo.com/topics/paint-it-black Houston Dash: https://www.houstondynamo.com/es/houstondash Zoo Lights Houston Zoo: https://zoolights.houstonzoo.org/
26 episoder
Manage episode 196698853 series 1964045
Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions. Show notes Houston Dynamo: https://www.houstondynamo.com/ Paint It Black Campaign: https://www.houstondynamo.com/topics/paint-it-black Houston Dash: https://www.houstondynamo.com/es/houstondash Zoo Lights Houston Zoo: https://zoolights.houstonzoo.org/
26 episoder
Alle episoder
×1 Cleo Franklin Interview: What Do You See When You Look at Me? 22:15
1 Cross Platform Growth Hacking and Chatbots with Stapho Thienpont 33:11
1 Digital Transformation with Michael Gale 26:59
1 Connection, Collaboration, Consistency, and Community with Judd Borakove 28:27
1 Writing for Forbes, Inc. and the Business Press with Josh Steimle 34:09
1 Building a Personal Brand on $20 with Michaela Alexis 34:21
1 Account Based Marketing with Sangram Vajre 30:19
1 Diversity and Leadership with Anjuan Simmons 41:12
1 All About Personal Branding with Dr. Natalia Wiechowski 28:06
1 How to Manage Your Job Search and Negotiate Salary with Angela Copeland 32:01
1 How to Price Based on Value with Chris Do 37:37
1 Integrated Marketing Strategy with Lexie Sidney 35:14
1 The New Elevator Pitch with Chris Westfall 33:47
1 The Gig Economy and Finding Passion with Joey Korenman 38:45
1 Disney Management Magic with Lee Cockerell 29:58
1 Data-based Customer Experience Management with Daniel Cotlar 37:48
1 Social Media Strategy for the Houston Texans with Eric SanInocencio 28:04
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