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Butting Heads with the Head of Marketing - 095
Manage episode 264209234 series 2540874
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When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities.
But what happens when you disagree with their approach? Or in this case their lack of one.
Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - something the Head of Marketing disagrees with.
Who is right? And what can our engineer do to convince people that this is needed?
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