How to Convert Prospects Into Clients Using LinkedIn – In Just 7 Minutes with Nancy Zare

Marketing The Invisible

Why you’ve got to check out today’s episode:

• Discover how to secure more sales without the fear of being too pushy, aggressive, or salesy
• Find out how you can use your personality style to increase your sales and attract the right clients
• Learn how to stop the “bright shiny object” syndrome and start closing sales through conversations

Resources/Links:

• Want to find out what your personality style is to attract the right clients for you? Click here: https://www.nancyzare.com/alikeability-assessment/

Summary:

Do you keep on trying different marketing tactics but struggle to secure a stable stream of sales?

Marketing doesn’t automatically equate to sales. For you to successfully grow your business, it is important to generate visibility and credibility. But for you to close sales, connecting with prospects through conversations is crucial.

Using psychology, Nance Zare, Ph.D. teaches caring professionals how to get clients without being salesy.

Marketing isn’t enough if you don’t know how to close sales. Sit in and listen to Nance as she shares how to authentically secure more clients without wasting a penny on your marketing. She also talks about how you can use LinkedIn to help grow your business through connecting and conversing.

Check out these episode highlights:

• 02:17 - Nancy’s ideal client: It is that smart, caring professional who is invested in his or her occupation to have that advanced degree perhaps a certification or license.

• 02:43 - The problem she helps solve: The problem I solve is that these people are shy about self-promotion. They don't want to be pushy and aggressive, as you suggested. And at the same time, they need to make a good living.

• 03:39 - The symptoms of the problem: As I mentioned a moment ago, they have some sort of credential that enables them to give their service. They believe that no one taught them in the school or the training program they attended how to market, run a business or perhaps sell.

• 05:26 - Clients’ common mistakes before consulting Nancy: I believe that they suffer from what's called the "bright shiny object" syndrome. In other words, they are lured by marketing messages that say, "You can 10x your income. You can make 10k a month by just following our techniques."

• 06:52 - Nancy’s Valuable Free Action (VFA): So the tip has to do with reading LinkedIn profiles. You know, we look at somebody's profile usually when we don't know them, maybe they're on our calendar. But what are we looking at?

• 08:42 - Nancy’s Valuable Free Resource (VFR): Want to find out what your personality style is to attract the right clients for you? Click here: https://www.nancyzare.com/alikeability-assessment/

• 09:23 - Q: Who am I as an individual? A: I'm very heart-centered and spiritually based. And I think that the people who work with me likewise gravitate to somebody who is also heart-centered and cares about people.

Tweetable Takeaways from this Episode:

“Marketing fills the sales funnel, as you know. It should generate visibility and even credibility. But in order to close sales, you're going to have to have a conversation with that prospect.” - Nancy Zare