Artwork

Innhold levert av Mission. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mission eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

How Kohl's Remains A Leader In The Retail World

38:42
 
Del
 

Manage episode 374389686 series 2465384
Innhold levert av Mission. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mission eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Kohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve.

Tune in to learn:

  • What’s on deck for Kohl’s right now? (1:50)
  • How Kohl’s continues to evolve (4:30)
  • Rolling out a major partnership (6:20)
  • Revamping your loyalty program (9:30)
  • Why you need to keep things simple (12:00)
  • The role of AI and machine learning at Kohl’s (13:00)
  • What does experimentation and innovation look like at Kohl’s? (14:30)
  • Building teams and developing leaders (18:00)
  • Balancing the need to move fast but stay focused (21:30)
  • What it means to be a modern-day marketing leader (26:10)
  • The importance of being an empathetic leader (30:00)

--

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

  continue reading

518 episoder

Artwork
iconDel
 
Manage episode 374389686 series 2465384
Innhold levert av Mission. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mission eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Kohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve.

Tune in to learn:

  • What’s on deck for Kohl’s right now? (1:50)
  • How Kohl’s continues to evolve (4:30)
  • Rolling out a major partnership (6:20)
  • Revamping your loyalty program (9:30)
  • Why you need to keep things simple (12:00)
  • The role of AI and machine learning at Kohl’s (13:00)
  • What does experimentation and innovation look like at Kohl’s? (14:30)
  • Building teams and developing leaders (18:00)
  • Balancing the need to move fast but stay focused (21:30)
  • What it means to be a modern-day marketing leader (26:10)
  • The importance of being an empathetic leader (30:00)

--

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

  continue reading

518 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2024 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett