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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Maximize Your Life with Dr. Leanne Schlueter
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Manage series 2875503
Innhold levert av Freedom 95. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Freedom 95 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Maximize Your Life covers a variety of health topics, including alternative health care options and chiropractic solutions to your problems. Hosted by Freedom 95 Radio.
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100 episoder
Merk alt (u)spilt...
Manage series 2875503
Innhold levert av Freedom 95. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Freedom 95 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Maximize Your Life covers a variety of health topics, including alternative health care options and chiropractic solutions to your problems. Hosted by Freedom 95 Radio.
…
continue reading
100 episoder
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Maximize Your Life with Dr. Leanne Schlueter
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1 Cellular Energy & Mitochondrial Dysfunction 47:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 The Different Types of Headaches, and How To Eliminate Naturally 47:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 Q&A: The Problem With New Year New You, Preconception Tips, & A Resilient Immune System 49:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 Three Hidden Chemicals to Eliminate From Your Diet NOW 46:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 Heavy Metals: The Sourcing, Health Effects, and Eliminating Naturally 45:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 Bedtime & How To Improve Our Sleep Hygiene 43:50
43:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 Osteopenia, Osteoporosis & Managing Bone Density 45:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 Structure Function & What Makes Our Office Different 50:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 Chronic Diseases: Prevention & Insurance Costs 43:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 How Your Intestinal Flora Affects Your Health 43:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 The Dangers of Fluoride & Helpful Fluoride Alternatives 45:50
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Maximize Your Life with Dr. Leanne Schlueter
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Maximize Your Life with Dr. Leanne Schlueter
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Maximize Your Life with Dr. Leanne Schlueter
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1 Circulation - And Natural Ways To Improve It 44:50
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Maximize Your Life with Dr. Leanne Schlueter
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1 Detoxification: How to Get Rid of the Bad Stuff 47:50
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