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Ad Infinitum: S2E08 - Sonic Truths with JJ Healan

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Manage episode 439528730 series 2928703
Innhold levert av PodcastOne. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av PodcastOne eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths." Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio advertising giant, (celebrated extensively in Ad Infinitum S01 E07 ‘It’s all in the Execution’) and we’re mining insights from Mickey D’s 20+ year “I’m Lovin’ It” journey. Join Stew and JJ as they explore; sharing the pen, fan truths, and being flawesome. Let’s indulge: “We no longer ask, when we have ideas presented, ‘will it work?’ We ask if it's true. Because if we know it's true, we know we're on to something.” – JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's)
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186 episoder

Artwork
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Manage episode 439528730 series 2928703
Innhold levert av PodcastOne. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av PodcastOne eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths." Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio advertising giant, (celebrated extensively in Ad Infinitum S01 E07 ‘It’s all in the Execution’) and we’re mining insights from Mickey D’s 20+ year “I’m Lovin’ It” journey. Join Stew and JJ as they explore; sharing the pen, fan truths, and being flawesome. Let’s indulge: “We no longer ask, when we have ideas presented, ‘will it work?’ We ask if it's true. Because if we know it's true, we know we're on to something.” – JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's)
  continue reading

186 episoder

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