How refocusing on one marketing channel helps Encharge get from 0 to 4000 customers -- Kalo Yankulov, Growth Marketer and Co-founder at Encharge

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How refocusing on one marketing channel helps Encharge get from 0 to 4000 customers -- Kalo Yankulov, Growth Marketer and Co-founder at Encharge

1+ y ago 41:53

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TIMESTAMPS

03:01 - Why you should focus on one single growth channel

14:59 - How to choose a marketing channel as a bootstrapped startup

17:33 - Journey of a bootstrapped company from 0 to 4000 customers

22:34 - Understanding Google and SEO

33:53 - How to create a product for link building

GUEST BACKGROUND

Kalo is the co-founder of Encharge.io - a marketing automation platform. Encharge launched in 2019 and Kalo and his team bootstrapped it to 4,000 customers as of today. All of its growth has been gained through organic search traffic.

MORE FROM ENCHARGE

Encharge was created in 2018 as an alternative to clunky unusable marketing automation tools. They believe that automating your SaaS marketing should be more enjoyable.

Learn more at encharge.io

MAIN INSIGHT

If you are a bootstrapped startup, focusing on one marketing channel and testing it for 6 to 12 months is the best path to go rather than spending your small resources on different channels.

KEY TAKEAWAYS

Find a marketing channel - founder fit
If a marketing channel is producing good results then it’s a good indication to focus on that channel
Do not underestimate the learning curve in trying to find a marketing channel fit
Focus on the bottom part of the funnel if you want to validate if the marketing channel

PRACTICAL STEPS

For finding a marketing channel:

Find a marketing channel founder fit
Validate the channel
Focus on running your marketing for 6 to 12 months
Find other channels to test your marketing efforts

For growing and building your SEO marketing channel

Focus on the bottom of the funnel topics and keywords
Look at the smaller competitors who are doing well
Write content with SEO-rich keywords and topics
Start link building
Hire more content writers

TIPS FOR SUCCESS

Do your best to create a product on link building
Focus on one part of the funnel at first
Do everything in a micro-test

66 episoder