How to find an advisor to help you mitigate your blindspots and fast-track your learnings -- Bozena Pieniazek, Head of Marketing at Maze

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

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Maze helps you create truly customer-centric products by empowering your entire product team to collect actionable insights anytime, anywhere.Learn more at maze.co

GUEST BACKGROUND

Bozena is the VP of Marketing at Maze and previously led Product Marketing at Typeform and TravelPerk. She enjoys the ups and downs of working at a high-growth startup — from building strategy and collaborating cross-functionally to scaling a fully remote team. She's currently based in Barcelona but considers herself a world nomad.

MAIN INSIGHT

Building an advisory council no matter what level you’re in can help you mitigate your blindspots, be confident in decision-making, and fast-track your learnings.

KEY TAKEAWAYS

1. An advisor can help you identify if your strategy is working and if you need to tweak your strategy
2. Advisors will not tell you the exact answer but they will give you another point of view and another lens so you can come up with a conclusion
3. Advisors affect your decision-making, tactics, prioritization, strategy and team growth
4. Find the right advisors that fit your culture

PRACTICAL STEPS

1. Identify the challenges you’re facing
2. Go to your networks, such as your investors or other executives to find advisors
3. Qualify the advisor to ensure it’s the right fit
4. Prepare a list of questions and documents before jumping into the meeting
5. Filter all the guidance and advise as you see fit for your company

TIPS FOR SUCCESS

1. Do a self-assessment to identify where you lack experience and areas you’re truly confident to make decisions before getting an advisor
2. Seek conversation with people in your field and learn from their approach, experience and previous results