))
Effective Marketing Strategies: Insights from Sara Nay | EP254
Manage episode 431753443 series 2898599
Innhold levert av Donna Eade. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Donna Eade eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode of Mindset & Action, Sara Nay, COO of Duct Tape Marketing, shares her insights on effective marketing strategies for small businesses. Sara emphasises the importance of focusing on meaningful metrics like engagement and conversions rather than vanity figures to achieve sustainable growth. She highlights the value of short-form videos, authentic storytelling, and a diversified approach to marketing across multiple channels. Sara also discusses the necessity of consistent marketing efforts, even during busy times, and recommends scheduling and batching content to maintain a steady online presence. Leveraging AI tools to repurpose content efficiently is another key strategy she advocates for solopreneurs.
Sara shares valuable lessons from her experience of growing a small, nimble team to a more established company. She underscores the importance of hiring for cultural and values fit to ensure team cohesion and alignment with the company’s mission and vision. By diversifying marketing channels, focusing on meaningful metrics, and maintaining consistent efforts, businesses can avoid dry spells and achieve sustainable growth.
Register for the Start your Podcast and Grow your Audience masterclass here
Join the Pod Squad in the FB Group
My MIC ACTION PODCAST - here is a link to Spotify
Read from My Book Shelf & My Guests Book Shelf
Join me on insta @donna_eade_
My recommendations:
Want to get booked more and get more out of your guest appearances?
Join Kelly Mosser for her signature Program Hell Yes Guest get 10% off the program with my link plus some extra bonuses from me check it out HERE
FEA Create Simple all-in-one web, CRM, email system
For graphics Canva
For Email Mailchimp
Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade
Thank you for your support:)
Until next week, Bye for Now XoX
Kapitler
1. Marketing (00:00:00)
2. Marketing Metrics and Trends (00:12:34)
3. Diversifying Marketing Channels for Growth (00:18:38)
265 episoder
Del
