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12 - Biz Tip: Branding Strategies with Sandra Houseman
Manage episode 336443142 series 3137375
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If you have an online business, you've probably heard about building your brand.
Branding has a color palette, fonts, and a logo, but that's not what a brand is - just what it has.
What a brand really is = creating the consistent experience you want your ideal client to have when they come in contact with any part of your business.
It's crafting the story for your ideal client to walk through.
How do you create the experience?
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