Artwork

Innhold levert av FlexMR. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av FlexMR eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

#48 - Building Insight Teams for Transformative Change

26:19
 
Del
 

Manage episode 397343039 series 3377566
Innhold levert av FlexMR. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av FlexMR eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.

We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.

---

Presented by: Chris Martin, CMO @ FlexMR

Featuring: Debra Walmsley, Customer Insight Consultant

For more info on FlexMR, visit ⁠⁠www.flexmr.net⁠⁠
Or connect via ⁠⁠LinkedIn ⁠⁠/ ⁠⁠Twitter ⁠⁠/ ⁠⁠Facebook

  continue reading

59 episoder

Artwork
iconDel
 
Manage episode 397343039 series 3377566
Innhold levert av FlexMR. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av FlexMR eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

How do you turn insight from a routine, mundane process into a driver of transformative change and competitive advantage for your business? With over 15 years experience developing teams and functions for leading UK brands - including British Airways, Halfords, and Saga - Debra Walmsley explains how in our opening episode of Season 5.

We discuss the skills, roles and competencies that research teams should look to develop, as well as the importance of internal sponsors and the steps to build a strong business case. We also investigate the changing landscape of client-side research and how to deliver value in a post-covid, hybrid world.

---

Presented by: Chris Martin, CMO @ FlexMR

Featuring: Debra Walmsley, Customer Insight Consultant

For more info on FlexMR, visit ⁠⁠www.flexmr.net⁠⁠
Or connect via ⁠⁠LinkedIn ⁠⁠/ ⁠⁠Twitter ⁠⁠/ ⁠⁠Facebook

  continue reading

59 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2025 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett
Lytt til dette showet mens du utforsker
Spill