#74 - How to create a resilient food photography business unaffected by social media changes with Madhushree & Anindya Basu - Part 2

My Food Lens

Would you like more followers on social media?

More likes?

More engagement?

YES?

Almost everyone wishes they had a larger following on social media.

Infact, there are courses in the market on “How to get 300k followers in 30 days.”

Sounds tempting, right?

Who wouldn't want a larger community? Why not?

But the question we really need to ask is, why?

Why do we want a larger community?

How does it help us or help them?

Will it make us better photographers?

Will it boom our business?

Will it celebritize us in the industry?

Will it bring more clients?

Truth is, having a large following is very minutely linked to any of these. The celebritize part I would agree with but at the core of being photographers and business owners, social media only solves a certain purpose for us.

This week on the podcast we continue our conversation on this hot topic with the power-duo, husband-wife team, Madhushree and Anindya Basu @pikturenama.

Previously restaurateurs, now food bloggers, food influencers, food photographer & videographer, cookbook authors, food writers, together the duo runs a creative agency in India.

Madhu and Anindya have a stunning social media presence and are driving a successful food blogging and photography business.

..And in this episode they share how it’s been possible inspite of social media changes.

We discuss whether algorithm changes impact client work, When do the numbers on social media matter, Mistakes creators make, what it takes to create a robust presence on social media & the absolute needle moving effort that improves skills and brings business

There is no denying that social media numbers are important but we need to have utmost clarity on how they’re working for us and why we should work on them.

It is essential to take a step back and look at our clients or our revenue generators to see how much of it is really linked to social media.

What would happen if our numbers didn’t grow?

What would fall apart?

This conversation with Madhu & Anindya is an eye opener. They’re practical about the value of social media but at the same time, they’ve taken steps to build a solid foundation for their business that does not get impacted by algorithm changes.

If you’ve wondered whether it’s possible to thrive as a food photographer with a smaller following on social media or creating less content or being less present, this episode is for you.

It will tell you exactly where numbers matter and where they don’t

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Show notes available at https://myfoodlens.com/74-how-to-create-a-resilient-food-photography-business-unaffected-by-social-media-changes-with-madhushree-anindya-basu-part-2/
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