Diversifying your marketing strategy: Why social media alone isn't enough

New School of Marketing

In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lack of control can pose significant risks. Join me as I discuss the benefits of a layered, diversified approach to marketing that combines social media with other more predictable strategies. Learn how to enhance your organic content with paid advertising and why focusing on quality over quantity offers better results. If you're ready to move beyond the hamster wheel of content creation and achieve more stable and successful outcomes, this episode is a must-listen. Tune in to discover how to create a balanced marketing strategy that leverages the best of all worlds.
I would also like to invite you to register for my upcoming LIVE masterclass where I show you my 4-ad-stack method to sell more of your online courses with meta ads. You can register here.
And the resource mentioned in this episode is the Invisible Ad Funnel, which you can start yourself for just $25.
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🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ...