It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 1: Why is Today's Marketing Broken?
M4A•Episoder hjem
Manage episode 207269195 series 2323798
Innhold levert av Veit Schenk. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Veit Schenk eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this very first episode of the No Yuck Marketing Show we look at the 3 reasons why 'standard' marketing isn't a good fit for a 21st century audience: 1) it creates an internal 'disconnect' 2) it targets everyone with the same message (one-size-fits-all) - meaning you attract the wrong type of clients (who don't get results, and then don't give you repeat business, testimonials, case-studies...) 3) it's not ENGAGING, and any marketing that doesn't provide value in itself is 'punished' by the ad-networks, meaning you'll soon be priced out of the market.
…
continue reading
4 episoder
M4A•Episoder hjem
Manage episode 207269195 series 2323798
Innhold levert av Veit Schenk. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Veit Schenk eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this very first episode of the No Yuck Marketing Show we look at the 3 reasons why 'standard' marketing isn't a good fit for a 21st century audience: 1) it creates an internal 'disconnect' 2) it targets everyone with the same message (one-size-fits-all) - meaning you attract the wrong type of clients (who don't get results, and then don't give you repeat business, testimonials, case-studies...) 3) it's not ENGAGING, and any marketing that doesn't provide value in itself is 'punished' by the ad-networks, meaning you'll soon be priced out of the market.
…
continue reading
4 episoder
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