It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Innhold levert av Veit Schenk. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Veit Schenk eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Episode 2: The Core Difference Between Old & New Style Marketing
M4A•Episoder hjem
Manage episode 207269194 series 2323798
Innhold levert av Veit Schenk. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Veit Schenk eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode we look at the core principles of 'old'-style marketing (which is very much influenced by direct response marketing tactics based on 'hardwired responses' like urgency, scarcity & bonuses). And then, how to turn this model on its head, and instead focus on answering your prospective clients REAL questions, instead of trying to persuade them.
…
continue reading
4 episoder
M4A•Episoder hjem
Manage episode 207269194 series 2323798
Innhold levert av Veit Schenk. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Veit Schenk eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode we look at the core principles of 'old'-style marketing (which is very much influenced by direct response marketing tactics based on 'hardwired responses' like urgency, scarcity & bonuses). And then, how to turn this model on its head, and instead focus on answering your prospective clients REAL questions, instead of trying to persuade them.
…
continue reading
4 episoder
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