11. Quantum Marketing with Raja Rajamannar, Mastercard, Part 2

On the Horizon with Kristin Deutmeyer

Successful CMOs are authentic general managers who integrate the power of art, technology and science to build brands, fuel the business and build platforms for sustainable competitive advantage.

About Raja Rajamannar

Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore.

Resources:

• Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers
• MasterCard.com
• Kristin Deutmeyer — Heidrick
• Kristin Deutmeyer — LinkedIn

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