14 - Five Principles of Successful Partnerships & How to Avoid Dysfunction

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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There’s a simple set of principles the world’s best partnership teams tend to follow and some common dysfunctions that hold many teams back.

Ecosystem thought leader Vince Menzione shares how to spread these five principles throughout your partnerships.

Listen to today’s episode to:

• Leverage the one communication hack that aligns internal and external teams
• Drive a partnership-first culture throughout your entire company
• And, stand out in saturated markets

Vince Menzione is:

• The Founder of Ultimate Partnerships – a consultancy helping partner organizations drive greater results.
• And the host of The Ultimate Guide to Partnering podcast

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Kapitler

1. Guest intro: Vince Menzione (00:01:15)

2. How did you come up with the principles of successful partnerships and how did you come to recognize the dysfunctions? (00:03:05)

3. How do you get so many stakeholders to focus on one thing? Is there process? (00:06:20)

4. The mindset of togetherness: why is the mindset so important when you're establishing partnerships? (00:09:19)

5. Organizations without partner-friendly cultures = dysfunctional? (00:11:56)

6. Channel chiefs in a new role at organizations that aren't channel-friendly: Is it possible to shift their culture? (00:13:44)

7. Is it more challenging to get internal buy-in on a vision, or from the partner network? (00:17:26)

8. Consistent communication - what strategy is most effective and what steps can people take to improve that? (00:18:07)

9. What steps can you take if you are at an organization with poor communication with their partners? (00:19:53)

10. How can partner teams at a company be more agile? (00:21:10)

11. When a channel chief is making changes like this at an organization, what can they do to empower the partner network? (00:24:08)

12. Trust is the oxygen of partnerships: Strategy on how organization can provide trust and transparency (00:25:10)

13. Ultimate Partnerships consultancy experience: Taking an organization that is not channel-friendly, or has new leadership, etc. what is the evolutionary path for them? (00:28:08)

14. If organizations were to embody these principles of successful partnerships and avoid the dysfunctions – what sort of results can they expect? (00:29:40)

15. Conclusion (00:30:24)