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Content migration and future of content with Informa’s Narisa Wild
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This week we dive into the complex topic of content migration with Narisa Wild, who has spearheaded the digital transformation at Informa, a global B2B events and information services company. We cover the drivers behind content migration, and how to make data-driven decisions about migration and transformation processes -- and how AI is going to offer new opportunities, not just for migration, but for taxonomy, content, and the events space overall.
Timestamps:
1:06 What does Informa do?
1:43 Narisa's role in digital transformation
2:23 3 drivers for content migration
4:08 The #1 content migration question
5:04 Where content creation fits in
7:22 Why a composable stack makes migration decisions easier
10:21 How dashboards help
11:43 The future of content at Informa
13:53 How AI can aid content migration
16:57 How AI can impact event CX strategy
18:27 Looking deeper at the future of enterprise content
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