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Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement
Manage episode 359827268 series 2756647
The USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action?
In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations. Discover the philosophy behind the creation of corporate social engagement programs such as NBCUniversal's Creative Impact Lab, Grubhub's initiatives to assist independent restaurants during the pandemic and Union Pacific Railroad's strategies for employee engagement.
While corporate social engagement exists in a variety of forms, professionals agree that one thing is constant: Companies must stay true to their core values and business model. Tune in to this episode of #PRFuture to learn more, and download the 2023 Relevance Report at https://annenberg.usc.edu/relevance.
Featuring:
Clarissa Beyah, Union Pacific Railroad and USC Annenberg
Hilary Smith, NBCUniversal
Dave Tovar, Grubhub
Host:
Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
Follow us: @Center4PR (Twitter, Facebook and Instagram)
Newsletter: News from the USC Center for Public Relations
Visit our website: https://annenberg.usc.edu/research/center-public-relations
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 episoder
Manage episode 359827268 series 2756647
The USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action?
In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations. Discover the philosophy behind the creation of corporate social engagement programs such as NBCUniversal's Creative Impact Lab, Grubhub's initiatives to assist independent restaurants during the pandemic and Union Pacific Railroad's strategies for employee engagement.
While corporate social engagement exists in a variety of forms, professionals agree that one thing is constant: Companies must stay true to their core values and business model. Tune in to this episode of #PRFuture to learn more, and download the 2023 Relevance Report at https://annenberg.usc.edu/relevance.
Featuring:
Clarissa Beyah, Union Pacific Railroad and USC Annenberg
Hilary Smith, NBCUniversal
Dave Tovar, Grubhub
Host:
Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
Follow us: @Center4PR (Twitter, Facebook and Instagram)
Newsletter: News from the USC Center for Public Relations
Visit our website: https://annenberg.usc.edu/research/center-public-relations
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 episoder
Alle episoder
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1 AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan 33:38
1 Strengthening workplace culture through communication, with David Michaelson, PhD 35:38
1 A Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg 26:47
1 Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman 36:40
1 2024 Relevance Report Discussion: Welcome to AI 57:20
1 How AI is transforming the future of PR and communications 25:58
1 Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement 35:19
1 Public Relations in the Age of Social Media with TikTok Satirist ColorMeLoverly 39:05
1 Driving Corporate Activism with Lyft's Dominic Carr 26:32
1 Building With Purpose: Elyse Cohen of Rare Beauty 29:26
1 Combating Media Bias with Vanessa Otero of Ad Fontes Media 32:46
1 Brand Purpose Best Practices with Burghardt Tenderich and Julia Kiefaber 34:23
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