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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
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What Marketing means
Manage episode 153332072 series 1088549
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Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)
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