Player FM - Internet Radio Done Right
Checked 2d ago
Lagt til eight år siden
Innhold levert av Deirdre Gilmore and PSM Show. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Deirdre Gilmore and PSM Show eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!
Gå frakoblet med Player FM -appen!
Episode 255 - Back to School with Marketing Plans
Manage episode 377708557 series 1054248
Innhold levert av Deirdre Gilmore and PSM Show. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Deirdre Gilmore and PSM Show eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk about the lessons learned in doing a volume of marketing plans, in-house and as consultants. From marketing plans for expanding into existing markets and services to new market exploration, this podcast covers it all. The Markendium books mentioned in the podcast are available at https://www.amazon.com/dp/B0C4XTZSH8 Music by RomanSenykMusic on Pixabay. www.pixabay.com
…
continue reading
101 episoder
Manage episode 377708557 series 1054248
Innhold levert av Deirdre Gilmore and PSM Show. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Deirdre Gilmore and PSM Show eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This episode talks about what goes into a really good marketing plan, how to create one, get buy-in for it, implement it, and keep it going through it's lifespan. Frank interviews Deirdre and they talk about the lessons learned in doing a volume of marketing plans, in-house and as consultants. From marketing plans for expanding into existing markets and services to new market exploration, this podcast covers it all. The Markendium books mentioned in the podcast are available at https://www.amazon.com/dp/B0C4XTZSH8 Music by RomanSenykMusic on Pixabay. www.pixabay.com
…
continue reading
101 episoder
Alle episoder
×1 Season 3: Episode 1 - Rethinking Resolutions: From Hustle to Harmony 45:59
45:59
Spill senere
Spill senere
Lister
Lik
Likt
45:59New year, fresh start? Maybe. But let’s face it: the pressure to set ambitious resolutions and overhaul your life on January 1st is overwhelming—and often counterproductive. In this episode, hosts Damion and Deirdre take a deep dive into the mindset shift we all need: moving from hustle culture to a life that’s fulfilling, intentional, and aligned with what truly matters. Drawing from their personal journeys, the hosts explore why societal expectations around goal-setting can lead to burnout and frustration, and how to approach 2025 with clarity and balance instead. They challenge the conventional “new year, new you” narrative and replace it with a focus on how you want to feel and who you want to become. Whether you’re navigating career milestones, striving for personal growth, or simply trying to reclaim some peace in a chaotic world, this episode is filled with inspiration and actionable ideas. The discussion touches on the importance of balance, the value of joy and connection, and how to make progress without losing sight of what truly matters. Damion and Deirdre’s warmth, humor, and candid reflections create an engaging space for listeners to rethink their approach to the new year and beyond.Music by RomanSenykMusic on Pixabay. www.pixabay.com…
1 Episode 277 - Passing the Torch: Reflections, Lessons, and a New Era for the PSM Show 29:00
29:00
Spill senere
Spill senere
Lister
Lik
Likt
29:00This episode marks the transition of longtime co-host Frank Lippert as he steps away to focus on his role as Director of Strategy at Delve Underground. For the past three years, Frank has been a trusted voice for candid, honest conversations about leadership, marketing, and the human side of professional services. His reflections on this journey offer valuable insights on authentic leadership, succession planning, and navigating change — themes that every professional can relate to. But as one chapter closes, another begins. The PSM Show is proud to welcome its new co-host, Damion Morris, a proven marketing leader from PCL Construction known for his innovative thinking, dynamic presence, and ability to spark meaningful conversations. Together with co-host Deirdre, Damion promises to bring fresh energy, bold ideas, and timely discussions on the topics that matter most to today’s professionals. Music by RomanSenykMusic on Pixabay. www.pixabay.com…
1 Episode 276 - Crafting Success: Uniqueka Walcott on Branding and Career Mastery 58:39
58:39
Spill senere
Spill senere
Lister
Lik
Likt
58:39In this episode, Deirdre sits down with Uniqueka Walcott, a renowned writer and speaker, to discuss personal branding, career ownership, and workplace culture. Known as the "Billion Dollar Bid Writer," Uniqueka shares her journey of crafting a strong personal brand through strategic communications and offers insights from her experience to help individuals embrace authenticity and boost visibility. The conversation highlights pivotal career moments, emphasizing self-guidance and the importance of a supportive network. Uniqueka addresses challenges in career ownership, including mindset shifts and actionable feedback, and stresses the necessity of recognizing when change is needed. Strategies for overcoming obstacles and cultivating a workplace culture of mutual respect are also explored. Key takeaways include rejecting disrespect, being discerning with feedback, and embracing proactive change, providing listeners with practical insights to advance their personal branding and career growth. Uniqueka Walcott, CPSM, Uniqueka Walcott Communications LLC Uniqueka Walcott is celebrated for her prowess in proposal management and strategic communications. As the founder of Uniqueka Walcott Communications LLC, she empowers others to express their authentic selves. Holding a B.A. in journalism with a focus on Public Relations from Georgia State University, Uniqueka has secured over a billion dollars in government contracts and has been featured in the Baltimore Sun. Her Personal Branding Masterclass is instrumental in helping clients boost their visibility and build meaningful connections, paving the way for their growth. Music by RomanSenykMusic on Pixabay. www.pixabay.com…
1 Episode 275 - Doing Good Things with "Cause Marketing" 39:53
39:53
Spill senere
Spill senere
Lister
Lik
Likt
39:53Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and their cause, and advance the brand and goodwill of the company investing in it. PSM Show cohost Frank Lippert talks to Jodi Sommers of Jodi Sommers Marketing and Megan Falkenstein of Sponsors, Inc. to learn more about what goes into doing great cause marketing—the kind of campaigns where everyone benefits and everyone wins. Jodi Sommers, CPSM, Jodi Sommers Marketing Jodi Sommers spent the past twenty-five years providing her expertise to a diverse array of AEC firms. With a bachelor’s degree in marketing from the University of Florida, she has dedicated her career to the art of marketing ever since. Jodi is a Certified Professional Services Marketer and a LEED Green Associate. She served as the President of the Southwest Oregon Chapter of the American Marketing Association and led a sustainable business organization in Eugene, Oregon for three years. In 2023, Jodi launched her consulting firm, Jodi Sommers Marketing, where she offers a comprehensive range of marketing services tailored to AEC firms. Her firm specializes in cause marketing, which integrates support for nonprofits with marketing and employee engagement goals. From strategic planning and project pursuits to client feedback surveys and cause marketing, Jodi is committed to helping her clients achieve success. Megan Falkenstein, Sponsors, Inc. Megan Falkenstein, a native of Eugene, Oregon, has over a decade of experience as a professional fundraiser and communications director. She is deeply dedicated to her work, which has focused on creating unique visual brands and compelling donor-focused storytelling for social justice nonprofits. She has spent the last 5-years as the Development Director for Sponsors, Inc. A nonprofit whose mission is to provide wrap-around supportive services and housing to formerly incarcerated individuals in Lane County. In her free time, she enjoys walking her rambunctious rescue pup along the beautiful river bike path, seeing as much live music as possible, throwing killer parties, and volunteering year-round as the Oregon Country Fair Volunteer Crew Coordinator. Music by RomanSenykMusic on Pixabay. www.pixabay.com…
1 Episode 274 - Marketing and Finance: The Dream Team 40:53
40:53
Spill senere
Spill senere
Lister
Lik
Likt
40:53Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical advice on enhancing your role within the company, developing empathy, mutual understanding, and fostering seamless collaboration between marketing and finance teams. Laurie and Maury address common challenges and offer strategies for overcoming them. Their combined experience provides valuable lessons for any professional aiming to strengthen team dynamics. Tune in for actionable tips to build your internal partnerships and achieve outstanding results. Music by RomanSenykMusic on Pixabay. www.pixabay.com…
1 Episode 272 - Optimizing Your Professional Conference Experience 36:14
36:14
Spill senere
Spill senere
Lister
Lik
Likt
36:14Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote session. Whether you're new to conferences or a seasoned pro, this episode is filled with valuable tips to enhance your participation and takeaway. Music by RomanSenykMusic on Pixabay. www.pixabay.com…
Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team. Deirdre, Kate, and Chad talk about what makes a leader advocate and how to build an intentional, positive marketing/BD/leadership culture. Coffman Engineers is a multidiscipline engineering consulting firm with almost 800 team members in 21 offices across the United States. Chad is also an active volunteer with several community organizations and serves on the University of Idaho Civil and Environmental Engineering Advisory Board. Resources: Chad Heimbigner - LinkedIn - https://www.linkedin.com/in/chad-heimbigner-96b76131/ Coffman Engineers - www.coffman.com Gonzaga University, Women Lead Conferences - https://www.gonzaga.edu/school-of-leadership-studies/leadership-training-and-development/women-in-leadership/conferences-and-events Music by RomanSenykMusic on Pixabay. www.pixabay.com…
Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources: Burnout: The Secret to Unlocking the Stress Cycle, by Emily and Amelia Nagoski (available on Amazon.) First, Break All the Rules: What the World's Greatest Managers Do Differently, by Marcus Buckingham (available on Amazon) Citizenship in a Republic (The Man in the Arena), by Theodore Roosevelt Music by RomanSenykMusic on Pixabay. www.pixabay.com…
Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage right. Kayla has a background in theater and worked in corporate marketing, giving her an appreciation of both the art and analytics behind effective marketing strategies. Energetic and inquisitive, she challenges herself to continually learn and improve in work and life, whether through asking powerful questions or experiencing different cultures. With her unique mix of skills and perspectives, Kayla gives AEC firms the tools to expand their influence and grow their revenue. From helping firms grow and diversify their market share to delivering engaging training sessions, she applies a combination of optimism and objectivity that creates connection and drives results. Kate is a theater nerd who learned about AEC marketing when a board member of the arts council where she worked suggested she talk to his marketing director. She quickly realized her linear thinking, strategic analysis, writing, and logistics management were a killer combination for helping to win work. She spent 20 years honing her craft. Now she helps companies strengthen their marketing and BD teams, culture, and employee engagement with the same combination of talents and a (slightly less) deadline-driven rigor. Kayla McCause, MS, CPSM - Dragonfly AEC, https://www.linkedin.com/in/kaylamccause/ Kate Robinette, CPSM - GO Strategies, https://www.linkedin.com/in/karobinettecpsm/ Music by RomanSenykMusic on Pixabay. www.pixabay.com…
1 Episode 268 - Just Show Up: Building the Life You Want With Discipline 48:36
48:36
Spill senere
Spill senere
Lister
Lik
Likt
48:36**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspirational guide. With a background in social and behavioral health and process improvement, Ryn's professional career spans industries including tech, healthcare, and engineering/construction. Ryn used the mental fortitude and tenacity they learned in the gym to advance their career and overcome burnout, working from an entry-level process improvement role into a director position. Ryn is a Certified Professional Services Marketer and is nationally ranked as a strongman competitor. They are passionate about helping others develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing. The podcast picks up after Ryn's keynote. A few excerpts from the keynote have been included for context, but the podcast discussion does not depend on having heard the address. https://www.linkedin.com/in/kathrynbennettwrites/ Productive Pain, by Ryn Bennett (available on Amazon) https://www.proposalindustryexperts.com/ Music by RomanSenykMusic on Pixabay. www.pixabay.com…
You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the hearts in this uplifting look at our craft. A native Tennessean, Donna Corlew’s roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC football and Nashville Predators hockey. Don’t let that Southern twang fool you – under the surface lies the heart and soul of a Steel Magnolia driven by a passion for coaching and helping architects, engineers, and builders identify and maximize their unique talents and expertise. She works with AEC firms across the country to focus strategic vision and market research, grow connections and chemistry with clients and prospects, and help technical staff and marketing and business development professionals to thrive and win profitable work. With over 700 technical professionals trained as effective doer-sellers, Donna brings an understanding of the AEC market and a proven track record of performance and results. https:// www.linkedin.com/in/donnacorlew / Resource links: Patrick Lencioni, The Ideal Team Player, available on amazon.com https://www.amazon.com/Ideal-Team-Player-Recognize-Cultivate-ebook/dp/B01B6AEJJ0 Catch Donna at these conferences: https://convention.agc.org https://smps-serc.org https://smpsmvrc.com https://smpsheartland.org https://smpsheartland.org https://www.amplifyaec.org/ Music by RomanSenykMusic on Pixabay. www.pixabay.com…
1 Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership 47:21
47:21
Spill senere
Spill senere
Lister
Lik
Likt
47:21In today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm. At the helm of Conger Construction Group, Justin Conger stands as a paragon of transformative leadership. His distinct approach, grounded in the principles of servant leadership, has been the compass guiding the company’s ascent in the construction sector. With the conviction that true leadership stems from serving first, Justin continuously places the needs and professional growth of his team at the forefront. This ethos has not only fostered a culture of mutual respect, trust, and empowerment within Conger Construction Group but has also been instrumental in its sustained business expansion. https://www.linkedin.com/in/justin-conger-27636614/ Resource links: Conger Construction: https://www.congerbuilt.com/ Vistage: https://www.vistage.com/ Off Balance, Matthew Kelly: https://www.amazon.com/Off-Balance-Work-Life-Professional-Satisfaction/dp/1942611331 The 5 Disfunctions of a Team, Patrick Lencioni: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756…
Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadership. As a partner in GO Strategies, Kathryn brings an energy and vitality to the team that significantly promotes the mission of “making everything about marketing and business development easier.” With more than 20 years in the A/E/C industry, Kathryn brings an in-the-trenches perspective for how things work and, more importantly, how things can work better. Her sense of humor is balanced with a sense of getting-the-job done. She is a strategic thinker, an excellent listener, and provides creative solutions that work, not abstract theory that sits on shelves. As a life-long learner, she is a certified professional services marketer (CPSM), certified professional life coach (CPLC), and a 6 Types of Working Genius facilitator. Kathryn is a frequent presenter and facilitator, in both the virtual and in-person environments, presenting at national and regional conferences, and at SMPS chapters Beyond work…she loves to scuba dive and is PADI rescue diver, has been called a gym-rat (rats love cheese!), and enjoys time with her 1-year-old grandson. She served a past chapter president for the SMPS Sacramento Chapter and is currently on a committee for APWA Sacramento Chapter. Resources: Adam Grant, Think Again (available on Amazon) Patrick Lencioni, The Ideal Team Player (available on Amazon) Edgar Schein, Humble Inquiry (available on Amazon) Six Types of Working Genius: https://www.workinggenius.com/ Connect with Kathryn Ness: https://www.linkedin.com/in/kathryn-ness-cpsm-6a08928 Music by RomanSenykMusic on Pixabay. www.pixabay.com…
1 Episode 264 - Developing Great Case Studies & Using AI To Help 34:12
34:12
Spill senere
Spill senere
Lister
Lik
Likt
34:12What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques. Resources: American Writers and Artists Institute - https://www.awai.com/ Casey Hibbard - https://www.compelling-cases.com/ SMPS Pacific Regional Conference - https://smps-prc.org/ Connect with Leslie Blaize: linkedin.com/in/freelance-writer-architecture-engineering-construction/ AEC Connect newsletter: Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6947590700544704513 Website: blaizecommunications.com/ blaizecommunications@gmail.com Music by RomanSenykMusic on Pixabay. www.pixabay.com…
1 Episode 263 - Organization Tips for 2024 49:40
49:40
Spill senere
Spill senere
Lister
Lik
Likt
49:40Did you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways. Music by RomanSenykMusic on Pixabay. www.pixabay.com
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.