Apps For Kids: 350M Installs, Subscriptions, And Mobile User Retention For Kids In Sago Mini World Retention Masterclass podcast

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Business Marketing John Koetsier, Peggy Anne Salz John Koetsier Peggy Anne Salz

Innhold levert av John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World

4y ago 30:16

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MP3•Episoder hjem

Innhold levert av John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark.

Clark, who's led the company to over 350 million app installs and helped Sago Mini World transition to a subscription monetization model in 2017, shares how to ethically market and deliver apps for kids ... and how to deal with the fact that your user is one person, but your customer is another (parents).

Both Peggy and I loved this interview: super-informative, super-interesting, and packed with insights that will be valuable for mobile marketers of all kinds of different apps.

… continue reading

26 episoder

#Business #Marketing #John Koetsier, Peggy Anne Salz #John Koetsier #Peggy Anne Salz

Artwork

Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World

Retention Masterclass

published 4y ago

Del

MP3•Episoder hjem

Innhold levert av John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark.

Clark, who's led the company to over 350 million app installs and helped Sago Mini World transition to a subscription monetization model in 2017, shares how to ethically market and deliver apps for kids ... and how to deal with the fact that your user is one person, but your customer is another (parents).

Both Peggy and I loved this interview: super-informative, super-interesting, and packed with insights that will be valuable for mobile marketers of all kinds of different apps.

… continue reading

26 episoder

#Business #Marketing #John Koetsier, Peggy Anne Salz #John Koetsier #Peggy Anne Salz

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