Fuse Your Authentic Self Into Your Brand - After the Show

Rooted in Retail

Welcome back to After the Show! Today, I’m diving into some big takeaways from my conversation with Ann Chikahisa, the founder of Chikahisa Studio.
Ann does an incredible job of weaving her Japanese heritage into her jewelry designs. So often, businesses play it safe and end up sounding vanilla in their messaging. Ann’s approach is a perfect example of how infusing your personality into your brand sets you apart.
I also want to highlight Ann’s VIP membership program. It’s a brilliant way to build loyalty and make customers feel like they’re part of something special. This isn’t just about discounts, but it’s about creating a community around your brand.
Let’s explore how we can all fuse more of ourselves into our businesses and connect more with our customers.
[1:41] The common mistake retailers make on social media

[2:45] What it really means to add personality to your content

[05:13] Ann's innovative VIP membership program and its benefits

[07:01] Strategies to create customer loyalty and more value

Get all of the resources on our website

Join the Rooted in Retail Facebook Group to continue the conversation
Join our Rise and Shine newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

Kapitler

1. Fuse Your Authentic Self Into Your Brand - After the Show (00:00:00)

2. The common mistake retailers make on social media (00:01:41)

3. What it really means to add personality to your content (00:02:45)

4. Ann's innovative VIP membership program and its benefits (00:05:13)

5. Strategies to create customer loyalty and more value (00:07:01)