S8E6 - Landmines in the Launchpad ft. Anupam Rastogi, GP at Emergent Ventures

SaaS Sessions

In this episode, Anupam Rastogi, General Partner at Emergent Ventures, shares his extensive experience investing in SaaS companies.
Anupam discusses his journey from an engineer to a venture capitalist and provides insights into the challenges and mistakes SaaS founders often face when entering the US market.
Key topics include the importance of spending time in the US, the balance between science and art in building SaaS products, pricing strategies, and why Indian SaaS companies need to find a distinct product-market fit for the US.
Anupam also emphasizes the need for founders to integrate into local ecosystems and learn from various communities to ensure success.
00:00 Introduction
01:07 Anupam's Journey in the SaaS World
02:11 Building Emergent Ventures
03:30 Common Mistakes in Setting Up GTM for the US Market
04:56 When to Move to the US as a Founder
16:51 Navigating the US-India Founder Community
21:44 Pricing Strategies for the US Market
28:39 Determining Product-Market Fit in the US
34:16 Lightning Round and Conclusion
All this and more in this episode with Anupam.

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Kapitler

1. Intro (00:00:00)

2. Anupam's Journey in the SaaS World (00:01:07)

3. Common Mistakes in Setting Up GTM for the US Market (00:03:30)

4. Importance of Moving to the US (00:04:56)

5. Building Networks Beyond the Indian Community (00:16:51)

6. Pricing Strategies for the US Market (00:21:43)

7. Challenges in Achieving Product-Market Fit in the US (00:28:39)

8. Lightning Round and Conclusion (00:34:16)