Gå frakoblet med Player FM -appen!
Distribution Channels Go On A Balance Sheet
Manage episode 354009977 series 1257885
Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channel that they've created, my interest in purchasing drops heavily.
I'm looking at the distribution channels as much as I'm looking at the P&L and other financials.
If the distribution channels are in place and big enough, I can use my 12-step offer and launch framework to flip the company around.
If a company doesn't have established distribution channels, they better have freaking amazing financials for me to continue considering it.
Here’s what I mean...
Key Takeaways
- Traffic is nothing more than a hook and messaging issue (02:38)
- What distribution channels have you built? (06:16)
- Sales are about traffic and eyeballs (10:31)
- Think of ways to create sales-based marketing style noise (11:04)
- It's not just the P&L (11:25)
Additional Resources
- Connect with me here
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
379 episoder
Manage episode 354009977 series 1257885
Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channel that they've created, my interest in purchasing drops heavily.
I'm looking at the distribution channels as much as I'm looking at the P&L and other financials.
If the distribution channels are in place and big enough, I can use my 12-step offer and launch framework to flip the company around.
If a company doesn't have established distribution channels, they better have freaking amazing financials for me to continue considering it.
Here’s what I mean...
Key Takeaways
- Traffic is nothing more than a hook and messaging issue (02:38)
- What distribution channels have you built? (06:16)
- Sales are about traffic and eyeballs (10:31)
- Think of ways to create sales-based marketing style noise (11:04)
- It's not just the P&L (11:25)
Additional Resources
- Connect with me here
---
Download Season 1 episodes here
--
Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
379 episoder
Alle episoder
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.