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Crisis Management Masterclass: The 1982 Tylenol Poisonings and Johnson & Johnson's Historic Response
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Welcome to another episode of "Selling Cures," where we delve into pivotal moments in US healthcare's marketing, advertising, and public relations. Today, we're unfolding a story that shook the foundation of the healthcare industry and set a precedent for crisis management and corporate responsibility—the Tylenol poisonings of 1982.
How did Johnson and Johnson navigate a nationwide crisis, restore public trust, and establish new standards for safety? We'll explore their rapid decision-making, bold actions, and transparent communication that not only reclaimed their market share but also led to crucial regulatory changes.
This episode uncovers how a tragedy transformed into a case study of corporate ethics and effective crisis management. Stay tuned for this compelling story.
Fun Fact: Tylenol regained its market share within a year after the crisis, thanks to Johnson and Johnson’s swift and transparent crisis management.
Timestamps:
00:00 Podcast on Tylenol poisonings and corporate crisis response.
05:57 Tylenol crisis: tragedy, corporate accountability, safety innovation.
07:04 Returning soon with another fascinating healthcare story.
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