BOW 080: Amisha Shrimanker - How To Get Repeat Clients and Referrals

The Business of Writing Podcast

In This Episode:

Amisha Shrimanker is a copywriter who specializes in launch copy – blending psychology, persuasion & personality to help her clients have less stressful launches.

Her clients love her for going super deep into research – not only for the products she’s selling and the market she’s selling it to – but also researching her CLIENTS to pull out the most interesting pieces for her copy.

But what they don’t see behind the scenes, is that she’s got a very detailed and strategic system for consistently exceeding her clients expectations. Today she’s walking us through all the nitty gritty details of how she “wows” her clients again and again – to keep them coming back and send her new work.

Episode Highlights

• An in-depth walkthrough of Amisha’s robust research process
• The “smile” test she uses to predict if copy will work well or not
• How to get clients to work with you exclusively
• Amisha’s strategic (and unique) new-client onboarding process
• How she gets great referrals from her existing clients
• Why she only works with 2 clients at a time (even though she has a team and an agency)
• How she raises her rates consistently when working with repeat clients
• Her detailed sales process for landing new projects
• The first roles she hired for when building her team
• Her advice for adding multiple revenue streams to your own writing business

And plenty more along the way.