BOW 075: Samar Owais: Say Yes First, Freak Out Later

The Business of Writing Podcast

In This Episode:

Samar Owais is an email strategist and copywriter for SaaS and eCommerce brands. She helps both clients and agencies increase conversions, boost sales, and most important, increase retention so they keep more of their existing customers.

While her mission is to get every brand to leverage active, human-to-human conversation with their users and create raving fans…

She’s also passionate about helping freelancers overcome head trash and fear about putting themselves out there to promote themselves.

Today we’re chatting with Samar about pivoting your business, customer retention, and finding the courage to proudly show your face.

Episode Highlights

• How Samar pivoted her business (and her skills) from content marketing to persuasive copywriting
• The big lesson she learned about negotiating higher rates (she calls it the most stressful 48 hours of her career!)
• How she pitched her writing coach to land one of her best long-term clients
• Why she butts heads with her clients over their own customers (and why it’s worth it for everyone involved)
• Her advice for working quickly and efficiently to keep up with a fast-paced roster.
• How she got over her fear of showing her hijab so she could put herself out there
• Her tactical advice for freelancers who are afraid to promote themselves
• The biggest change she made when she decided to start showing her face online

And plenty more along the way. Get the resources mentioned in this episode below.