Innovative Flavors And Strategic Partnerships with Adam Rudolph of SLRRRP

Legends Behind the Craft

Adam Rudolph is the Regional VP of Sales of SLRRRP. He has been in sales for over 10 years. Most of that experience took place in the Domestic, Craft Beer, and Wine Industries. He has acquired proficient territory management, product knowledge, and new product launching through this experience. He was promoted in this industry due to his hard work, creativity, and salesmanship. He was able to grow his territory and business exponentially through new product distribution, samplings, and taking market share from his main competitors in the surrounding areas.

Here’s a glimpse of what you’ll learn:

• Adam Rudolph is the VP of Sales for SLRRRP

• SLRRRP is a ready-to-drink category brand that started in Las Vegas in 2018

• SLRRRP is a plant-based alternative to gelatin-based shots

• Customer feedback and engagement are important for the brand

• Marketing efforts on various digital platforms, including tracking impressions and followers

• Brand familiarity was the biggest challenge in growing the SLRRRP brand

• SLRRRP on acquiring partnerships with football and minor league baseball teams

In this episode with Adam Rudolph

In this episode with Adam Rudolph, Adam talks about their vegan and shelf-stable ready-to-drink jello shots. What sets them apart from their competition and what are the benefits of a plant-based approach to their product?

Adam Rudolph is the VP of Sales at SLRRRP, he shares his marketing strategy which includes a strong digital presence on Instagram, Facebook, and TikTok, where they track impressions to measure success. Customers provide feedback for new flavors, and the brand offers individual UPC codes for easy registration sales.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Rudolph for a special SLRRRP tasting episode, Adam is the VP of Sales at SLRRRP, to discuss Adam’s marketing strategy despite facing obstacles getting into chain stores initially, SLRRP built relationships with distributors to overcome them. SLRRRP found ways to engage with customers while experimenting with new flavors without the product being impacted significantly.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

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