The Commitment To Authenticity And Sustainability with Janie Brooks Heuck of Brooks Winery

Legends Behind the Craft

Janie Brooks Heuck, a native of Portland, is the Managing Director of Brooks Wine. For over 10 years, she worked in the healthcare industry until she was entrusted with the business operations of the winery. After the passing of her brother Jimi, the Oregon wine community was incredibly generous and supportive, which made Janie realize the significance of her brother's life-long commitment to the winery. Since 2004, Janie has been ensuring the success of Brooks Wine. Janie is passionate about the winery, her family, travel, and Riesling.

Here’s a glimpse of what you’ll learn:

• Janie Brooks Heuck is the Managing Director of Brooks Wine

• How Janie got into the wine industry after her brother’s unexpected passing and was approached by 12 winemakers to keep the winery going

• Preserving Jimi Brook’s style and philosophy in their wines, using small lots for blending without manipulating their wines

• The focus is on wines from the Willamette Valley region, they also offer beer and cider as well

• Brooks Wines’ tasting room is designed to be comfortable and offers tableside service

• Brooks Wines’ commitment to sustainability with B Corp and Demeter certification

• The focus on transparency and accountability in the supply chain and purchasing

• Brooks Wines’ team is split between hospitality and production

• Reservations have brought value and attention to their tasting room experience

• The importance of personalization and human connection and customer communication, including personalized emails and transactional emails with pictures and people

In this episode with Janie Brooks Heuck

In this episode with Janie Brooks Heuck, Janie shares her journey into the wine industry and her experience taking over the winery after her brother’s passing. How did preserving her brother’s style in philosophy in winemaking while expanding their vineyard sources and product offerings led to Brooks Wine’s success?

Janie Brooks Heuck is the Managing Director of Brooks Wine, Janie talks about Brooks Winery’s commitment to accessibility and price point.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Janie Brooks Heuck, Janie is the Managing Director of Brooks Wine, to discuss Brooks Wine’s dedication to creating a comfortable and inclusive gathering place for everyone, as well as their loyalty program that rewards customers with loyalty points redeemable for anything purchased at Brooks, including wine, gift cards, and merchandise.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

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