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Making Marketing Analytics Easier
Manage episode 334677466 series 2976976
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Understanding your marketing results is key to spending your money wiser. But understanding marketing analytics is one of the most challenging aspects for businesses. Marketers, leaders, and agencies or consultants struggle to interpret marketing analytics so it is easier to understand. This causes businesses to rely on other forms of data instead. Worse, businesses could be avoiding data altogether because they don’t trust the information they are getting. Making marketing analytics easy is critical to growing a business.
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