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What is the ROI of Marketing?
Manage episode 334064950 series 2976976
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You have to measure marketing. The business needs to see if marketing costs are being recouped by its contribution to revenue. The return on investment for marketing is calculated based on the investment and the results of sales from marketing efforts. Ad platforms have this accurately available to help businesses understand when they make a profit. Businesses spending money on marketing to generate leads can find out their ROI.
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