Bridging the Gap between Technology and Marketing with Francisco Ruiz

The Marketing Solutioneer

Francisco Ruiz is an accomplished business professional specializing in technology and applications. His journey took him from Portugal to Atlanta, eventually leading him back to his roots in the tech industry. Francisco played a critical role in a series of startups; one of which went public, and two others that were successfully acquired. Coincidentally, a large part of Francisco's work turned out to be in marketing. During his time at McKinsey, he focused on marketing strategy, export strategies, pricing analysis, and buyer behavior, shaping his skill set and providing him with valuable insight into diverse market trends.

In today's episode, we delve into the increasingly prominent role that technology plays in the field of marketing. Francisco posits that marketing is not just about the creative aspects but requires a deep understanding of cutting-edge technologies to stay ahead.

The discussion reveals how pivotal ongoing refinement and collaboration between marketing and technology teams are to producing sustainable solutions. Francisco shares the value of being technologically informed and understanding it not just from an operational viewpoint but also from a customer's perspective.

From tackling the challenge posed by the rapid emergence of marketing technology solutions to the importance of staying current on trends and key players in the industry, we cover a lot of ground.

Francisco walks us through his approach to understanding client needs, managing technology constraints, and the unique analogy between post-implementation and customer retention in marketing. Tune in to gain some insights on addressing marketing technology challenges and making sense of the interwoven nature of marketing and technology. Stay tuned!