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Aligning CMO and CFO Goals: Insights with Joshua Jamison
Manage episode 389742725 series 3507412
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In this episode, aptly titled "Aligning CMO and CFO Goals" we’ll discuss why it’s essential for marketing organizations to have a system that not only manages expenses but aligns with the finance team, facilitating those critical CMO-CFO conversations.
Joshua highlights the perennial challenge of linking spending from numerous marketing activities to outcomes, the relationship dynamics between CMOs and CFOs, and why there's mounting pressure to showcase a substantial return on marketing investments, all within the ever-familiar framework of doing more with less. And yes, he'll also touch upon the "shiny object syndrome" plaguing our industry and the technologies that could be our saving grace.
Expect to get familiar with integrated planning, budgeting, spend management platforms, and why spreadsheets are becoming a thing of the past. We'll also delve into Josh's journey and how his unique blend of expertise in technology, marketing, and finance is shaping his career trajectory.
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