Following the Puck: The Evolution of DAM and Metadata with Expert John Horodyski

The Marketing Solutioneer

Join host Chris Kahler on The Marketing Solutioneer as he welcomes John Horodyski, a seasoned expert with over 20 years in the digital asset management (DAM) field, to unpack the evolution of DAM and the pivotal role of metadata. In this insightful episode titled 'Following the Puck: The Evolution of DAM and Metadata with Expert John Horodyski,' we delve into the nuances of managing digital content in today's fast-paced, technology-driven landscape. Embracing the hockey strategy of anticipating where the 'puck' or trend is heading, we tackle the necessity for continuous adaptation, learning, and sustainability in the DAM program. John brings his wisdom from consulting and academia to discussions on collaborative, cloud-based systems, governance language, and the transformative impact of AI. The episode transcends technical jargon, highlighting the importance of clear communication and asking questions, making it a must for newcomers and veterans in the marketing and DAM spheres. Don't miss the dynamic dialogue on keeping ahead of the digital curve—hit play to enhance your understanding of how metadata acts as the 'grammar' that defines the future of content in global markets and e-commerce success."