Shinerunner Ep23 | Craft Beer Trends To Prepare For Shinerunner Craft Marketing podcast

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Food Business Arts Podcasting Education Brewing Network

Innhold levert av The Brewing Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Brewing Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Shinerunner Ep23 | Craft Beer Trends to Prepare For

4+ y ago 22:55

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MP3•Episoder hjem

Innhold levert av The Brewing Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Brewing Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol industry in general. He shares with you his “vision” on wholesaler consolidation, chain merchandising, wet demos, wine SKU encroachment, incentive planning, demonstrator and merchandiser training and consumer insights learned while working as a part time craft beer/cider/wine/spirits steward in the #1 selling alcohol supermarket in the Bay Area. You’ll be amazed at what he has found out at the consumer level. He also recommends specific strategies for small to medium brands to combat the goliath monsters of the industry. This is a must listen as the competitive landscape continues to tighten in 2020 and beyond.

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 episoder

#Food #Business #Arts #Podcasting Education #Brewing Network

Artwork

Shinerunner Ep23 | Craft Beer Trends to Prepare For

Shinerunner Craft Marketing

published 4+ y ago

Del

MP3•Episoder hjem

Innhold levert av The Brewing Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Brewing Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Mark takes a deep look into his crystal fermenter at trends impacting the craft beer sector and alcohol industry in general. He shares with you his “vision” on wholesaler consolidation, chain merchandising, wet demos, wine SKU encroachment, incentive planning, demonstrator and merchandiser training and consumer insights learned while working as a part time craft beer/cider/wine/spirits steward in the #1 selling alcohol supermarket in the Bay Area. You’ll be amazed at what he has found out at the consumer level. He also recommends specific strategies for small to medium brands to combat the goliath monsters of the industry. This is a must listen as the competitive landscape continues to tighten in 2020 and beyond.

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 episoder

#Food #Business #Arts #Podcasting Education #Brewing Network

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