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Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing
Manage episode 418217151 series 2440638
Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives us his favourite marketing book.
105 episoder
Manage episode 418217151 series 2440638
Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives us his favourite marketing book.
105 episoder
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