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Innhold levert av Shorenstein Center on Media Politics and Public Policy, Shorenstein Center on Media, and Public Policy at Harvard Kennedy. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shorenstein Center on Media Politics and Public Policy, Shorenstein Center on Media, and Public Policy at Harvard Kennedy eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Big, If True: Disappointingly, Steak-umm is Not a Talking Steak.

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Manage episode 259461978 series 1237808
Innhold levert av Shorenstein Center on Media Politics and Public Policy, Shorenstein Center on Media, and Public Policy at Harvard Kennedy. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shorenstein Center on Media Politics and Public Policy, Shorenstein Center on Media, and Public Policy at Harvard Kennedy eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

"Big, If True" is a webinar series from the Technology and Social Change Research Project at the Shorenstein Center. Hosted by Dr. Joan Donovan, the series focuses on media manipulation, disinformation, and the future of democracy during a pandemic.

In this special episode, Dr. Donovan talks with Jesse Bender, a manager for Steak-umms' Twitter account, about the brand's recent success with viral messaging combating misinformation around the COVID-19 pandemic.

What roles are brand social media accounts playing in today's information ecosystem? How does a sliced frozen meat product become a trusted voice of reason and leader of an online community (and what, exactly, is the Steak-umms community)? Listen in to find out!

  continue reading

100 episoder

Artwork
iconDel
 
Manage episode 259461978 series 1237808
Innhold levert av Shorenstein Center on Media Politics and Public Policy, Shorenstein Center on Media, and Public Policy at Harvard Kennedy. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shorenstein Center on Media Politics and Public Policy, Shorenstein Center on Media, and Public Policy at Harvard Kennedy eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

"Big, If True" is a webinar series from the Technology and Social Change Research Project at the Shorenstein Center. Hosted by Dr. Joan Donovan, the series focuses on media manipulation, disinformation, and the future of democracy during a pandemic.

In this special episode, Dr. Donovan talks with Jesse Bender, a manager for Steak-umms' Twitter account, about the brand's recent success with viral messaging combating misinformation around the COVID-19 pandemic.

What roles are brand social media accounts playing in today's information ecosystem? How does a sliced frozen meat product become a trusted voice of reason and leader of an online community (and what, exactly, is the Steak-umms community)? Listen in to find out!

  continue reading

100 episoder

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