Preserving America's Thought Leader Magazines

Shorenstein Center Media and Politics Podcast

Innhold levert av Shorenstein Center on Media Politics and Public Policy, Shorenstein Center on Media, and Public Policy at Harvard Kennedy. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shorenstein Center on Media Politics and Public Policy, Shorenstein Center on Media, and Public Policy at Harvard Kennedy eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

4+ y ago 1:32:25

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Magazines that cover American public affairs, culture, and life have long held an important place in American journalism. But the magazine industry, like the rest of journalism, has struggled in recent years.

This special edition of our podcast is an audio version of Heidi Legg's new Shorenstein Center Paper "Preserving America's Thought Leader Magazines." https://shorensteincenter.org/preserving-americas-thought-leader-magazines

The paper starts with a brief history of the thought leader magazine with an emphasis on how they built trust, which is key to attracting loyal readers. The discussion then turns to brand affinity, as it relates to trust and affects revenue streams. Finally, the paper examines how six leading thought leader magazines – New York Magazine, Mother Jones, Wired, The Information, The Atlantic, and Rolling Stone – are all responding to changing public demand and delivery.

Thanks to Harvard College student Andrew Zucker for producing this audio paper.

100 episoder

#Media #Shorenstein Center on Media Politics and Public Policy #Public Policy at Harvard Kennedy #News #Journalism #Politics #News Talk #Shorenstein Center Media