"Can We Just Put The Old One Back?" Sustaining A Consumer-Focused Content Strategy SHSMD Podcast Rapid Insights For Health Care Marketers, Planners, And Communicators podcast

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Innhold levert av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators « »
"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy

1+ y ago

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MP3•Episoder hjem

Innhold levert av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy

Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.

… continue reading

152 episoder

Artwork

"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

published 1+ y ago

Del

MP3•Episoder hjem

Innhold levert av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy

Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.

… continue reading

152 episoder

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