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How To Become The Only Choice For Customers
Manage episode 379715875 series 2149163
In this episode, I share one of my favorite topics (obsessions), which is to figure out Why customers should choose a specific brand and offering and how that brand/offering can become so relevant and valuable that it leads to "onlyness" (being seen as the only viable choice).
To see the model I reference, check this article I wrote on LinkedIn
https://www.linkedin.com/feed/update/urn:li:activity:7118670981656645632/
127 episoder
Manage episode 379715875 series 2149163
In this episode, I share one of my favorite topics (obsessions), which is to figure out Why customers should choose a specific brand and offering and how that brand/offering can become so relevant and valuable that it leads to "onlyness" (being seen as the only viable choice).
To see the model I reference, check this article I wrote on LinkedIn
https://www.linkedin.com/feed/update/urn:li:activity:7118670981656645632/
127 episoder
모든 에피소드
×1 How Solopreneurs Can Adopt Higher-Value Business Models 16:26
1 The Power Of Communities And Masterminds For Entrepreneurs 15:43
1 What 16 Years As An Entrepreneur Has Taught Me 14:51
1 Quality X Quantity= Results. A Simple Equation For Growth. 9:49
1 The Unsustainable State of Brand Consulting 17:26
1 How To Leverage The Exponential Power Of Simplicity 12:09
1 How To Earn At Least $30k/mo As An Independent Consultant 17:26
1 How To Design Your Business For A Better Quality Of Life 14:30
1 When Strategy Fails: Three Costly Mistakes 14:23
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