Marketing & Branding For Small Business Growth: Differentiation Strategies | Emma Shermer Tamir

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What if understanding your business identity could lead to unlocking sustainable growth? Join me as I sit down with Emma Shermer-Tamir, the inspiring CEO and co-founder of Marketing by Emma, who shares her transformative journey from a shy youngster to a leading figure in e-commerce marketing. Emma opens up about her battles with confidence and how those experiences fueled her entrepreneurial spirit. Her personal anecdotes reveal the power of mindset in overcoming challenges and the decisive moment when she was inspired by her husband to create Marketing by Emma, a thriving business dedicated to helping others succeed online.
As we navigate the complex landscape of digital marketing, especially post-COVID, Emma provides invaluable insights for small business owners ready to step outside their comfort zones. She reassures us that early missteps are part of the learning curve and can humanize a brand. Our engaging discussion covers marketing fundamentals, emphasizing the importance of content marketing in building trust and authority. With practical tips and a dose of encouragement, we aim to equip small business owners with effective strategies to connect with their audience authentically.
Branding is much more than logos and color schemes—it’s about creating a lasting impression in the minds of customers. Emma and I explore the art of differentiation in a saturated market, introducing the "four Cs" strategy: contrast, customer, company identity, and connection. We delve into how businesses can stand out by offering unique value and building meaningful relationships. This episode is brimming with actionable insights from Emma, aimed at helping you craft a brand that resonates deeply with your customers and drives sustainable growth.
Emma Schermer Tamir: CEO / Marketing By Emma
Website(s): https://marketingbyemma.com/
LinkedIn: https://www.linkedin.com/in/emma-schermer-tamir/
YouTube: https://www.youtube.com/@MarketingbyEmma
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Kapitler

1. Unlocking Sustainable Growth Through Systems (00:00:00)

2. Starting Small Business Marketing Basics (00:17:33)

3. Creating Effective Branding and Differentiation (00:21:54)

4. Building Brand Connection and Clarity (00:30:08)