What is a Zero-Listen Podcast?

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

In this episode, we peel back the layers of the Zero-Listen Podcast concept with Mike Allton. Mike illuminates how this strategy can revolutionize the way we approach podcasting, not for the sheer number of listens but for the depth of connections and strategic value it brings. Throughout our conversation, Mike shares his journey and practical insights into leveraging podcasts beyond traditional metrics, focusing instead on building meaningful partnerships and driving business outcomes.

Unpacking Zero-Listen Podcasts, we explore how to use this platform as a catalyst for creating relationships, enhancing brand visibility, and achieving marketing objectives without the conventional pressure of audience numbers. Mike's rich experience in digital marketing and his role at Agorapulse shine through as he outlines the significance of selecting the right guests, crafting engaging content, and strategically repurposing podcast material to empower sales and marketing efforts.

Join us as we explore Zero-Listen Podcasts' transformative potential. Offering you a fresh perspective on using podcasts to enrich your marketing mix and foster genuine connections in the digital age.

Key Points:

• Understanding the concept of Zero-Listen Podcasts and their strategic advantage in marketing.
• Insights into selecting guests and structuring content for maximum impact.
• Strategies for repurposing podcast content to support sales and marketing goals.

Resources:

• Agorapulse
• The Social Media Hat
• Mike's Workbook (Use code FREEBEARD)

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.