Why Is Professional Photography So Important?

St. Cloud MN Real Estate Podcast with Chris Hauck

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Lately, we have been getting a lot of questions about professional photography. Should you use it? How much should you use? Is it really important?

Photography is important because it is the first introduction to your house. In today’s market, most buyers will see your property on the Internet before they see it in person. When they see the photos online, they will either eliminate it from their home search or put it on the list of homes they want to see. Then, you aren’t wasting your time showing the property to buyers that aren’t interested in your home.

The photos should be of good quality: crisp, clear, and not too dark or too light. Photographers make minor adjustments to the photos to make sure the lighting is appropriate and the home is shown in the best light.

We do put out a number of photos online in order to create interest. However, we do want to leave some new, exciting things for buyers to see when viewing the home in person. That way, potential buyers have more to discover when viewing your property.

We download these professional photographs to high-quality websites like Zillow, Trulia, Realtor.com, and our own corporate site. If a customer determines that your property is a good fit, we get an instant email from them. That way, we can get in touch with them immediately, make sure they are qualified to buy the home, and set an appointment to show them your property right away. We can also answer any questions they may have about the property.

If you have any other questions about professional photography or about real estate in general, give us a call or send us an email. We would be happy to help you!