144: Lights, Camera, Entrepreneurship: A TV Producer's Bold Career Switch

Sticky Brand Lab Podcast

Professionals who are established in their careers often have demanding work schedules and responsibilities. Juggling a side business alongside a successful career can have an impact on work-life balance. Despite these challenges, many women successfully navigate the transition and thrive in their side businesses.
In Part 1 of this 2-Part interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior executive and executive producer for notable award-winning hits networks, about her life-changing decision to leave a successful career and venture into the world of entrepreneurship. Join us as we uncover the reasons behind her bold move and the unique path she embarked upon.
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By the end of this episode, you’ll learn

• The rewards and challenges many women face managing both career and entrepreneurship
• Strategies and tips for effectively navigating the transition into side businesses
• Recognizing and overcoming feelings of imposter syndrome
• Practical tips, steps, and secrets to launching a new entrepreneurial journey

Key points Lori and Nola are sharing in this episode:
(05:23:37) After having a successful career as a producer and executive producer for many hit reality TV shows, hear why Shari Cedar decided to make a shift at that time in her career and start a side business.
(07:14:27) There’s a saying, “the straw that broke the camel’s back,” here the pivotal moment that led her (and many others) to reevaluate her successful career and make a life changing decision.
(10:41:49) The how, when, what of making the transition from full-time employee to full-time entrepreneur
(13:02:12) As the vice president of a family owned company Shari explains what skills from her prior career helped her the most on her entrepreneurship journey?
(16:00:96) Four + tips for making the transition from full-time employment in your field to entrepreneurship - you can put into immediate action, even if your new business is in a new industry or marketplace
Resources
Connect with Shari Cedar - https://www.linkedin.com/in/sharisolomoncedar/, https://www.akbuildingservices.com/
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Podcast Transcript