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How to Do Business Activism the Right Way
Manage episode 330949275 series 2981595
Innhold levert av Sasha | Business Strategist for Creative Women. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sasha | Business Strategist for Creative Women eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
For every month that there’s a special designation (Pride month, Black History month, etc), you’ll see businesses try and target that audience with specific marketing. And it has become increasingly obvious that these brands are mostly pandering to get those extra 💵 💵. But there is a way to incorporate true activism into your brand without it feeling salesy or fake. Using your business as a voice for those in marginalized communities needs to start from a place of genuine ally-ship and align with your own personal beliefs.
In this episode, I'm giving 5 tips to help your practice genuine ally-ship and how to use your business for activism without alienating your audience.
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