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Innhold levert av Andi Jarvis. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Andi Jarvis eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Reimagine Brands with Allen Adamson | Strategy Sessions Podcast

49:43
 
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Manage episode 440673188 series 3247906
Innhold levert av Andi Jarvis. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Andi Jarvis eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.

In this episode we discuss:

  • Why Skype died
  • The joy of a 1 page document
  • Switching from client to agency side
  • HBO’s great approach to working with interns
  • Why diversity is important and why we need to think beyond optimisation
  • The lessons we learn from talking to customers
  • How Ford changed how they think
  • The lessons from Apple’s Genius Bar
  • How to spot problems in business
  • What we learn teaching students

Find all the show notes, including Allen's contact details, on the main episode page.

  continue reading

86 episoder

Artwork
iconDel
 
Manage episode 440673188 series 3247906
Innhold levert av Andi Jarvis. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Andi Jarvis eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.

In this episode we discuss:

  • Why Skype died
  • The joy of a 1 page document
  • Switching from client to agency side
  • HBO’s great approach to working with interns
  • Why diversity is important and why we need to think beyond optimisation
  • The lessons we learn from talking to customers
  • How Ford changed how they think
  • The lessons from Apple’s Genius Bar
  • How to spot problems in business
  • What we learn teaching students

Find all the show notes, including Allen's contact details, on the main episode page.

  continue reading

86 episoder

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