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Manage episode 436841422 series 2142655
Innhold levert av Cloud10. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Cloud10 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today's show: 5 crucial insights advertisers know about us (that we perhaps don't know about ourselves).

Here's a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn't about emotion; it's about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here's what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

567 episoder

Artwork

What Advertisers Know

Sustainable Minimalists

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Manage episode 436841422 series 2142655
Innhold levert av Cloud10. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Cloud10 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today's show: 5 crucial insights advertisers know about us (that we perhaps don't know about ourselves).

Here's a preview:

[1:00] Examining our clutter problem through metaphor (bathtub, baby!)

[9:00] Selling isn't about emotion; it's about seduction

[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings

[15:00] Curiosity versus urgency: Both emotional states convert!

[21:00] How companies slowly but surely increase market share, plus: here's what happens when a product differentiates itself on eco-friendliness

[26:00] Insider advertising works!

Resources mentioned:

The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

567 episoder

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